The Mark of Excellence program (U.S.) recognizes the achievements, professionalism and commitment of GM service technicians as well as other dealership personnel. For the 2025 program, enrolled technicians who meet program qualifiers and other criteria can earn special recognition and professional awards for their commitment to excellence. (Fig. 1)
The enrollment period for the 2025 Mark of Excellence program began November 6 and continues through November 30.
The 2025 Mark of Excellence program period is January 3, 2025 – January 2, 2026.
Fig. 1
Enrollment Information
Enrollment in the 2025 program is through the Xccelerate HUB app in the GM Global Connect App Center. (Fig. 2) Enrollment is not automatic and the Dealer Operator and/or Executive Manager must enroll in the program each year for dealership employees to be eligible to participate. Once the dealership is enrolled in the program, the Dealer Operator/Manager will then select which dealership employees will participate in the 2025 program.
Fig. 2
Be sure to review the program rules on the Xccelerate HUB for details about the changes that have been made to the 2025 program.
Once enrollment is completed, all dealership personnel with a valid Global Connect email address who are enrolled in the 2025 program will receive an email message notifying them of their program status and other enrollment details. Enrolled individuals can update their email address through their Global Connect profile.
Awards and Recognition
Awards in the program are based on a variety of criteria, including dealership performance as well as individual achievement.
For 2025, recognition qualifiers for service technicians include Fix It Right The First Time scores, completion of Emerging Issues seminars, Service Training Standards certification, Product Knowledge Tests, and tenure with GM as well as with the dealership.
Service and Parts – Service Technician
Recognition
- Toolbox medallion
- Top 20 Service Technicians – Zone Recognition Award
- Top 50 Service Technicians – National Recognition Award
- Top 5 Service Technicians with 5 years or less of tenure with GM – Wild Card National Recognition Award
Service and Parts – Non-Technical
Recognition
- Desktop award or nameplate update
- 500 Mark of Excellence personalized business cards
- Logoed recognition award
Premiere
- Award to be determined
Service BDC Manager
- Desktop award or nameplate update
- Mark of Excellence business cards
For more information about the 2025 Mark of Excellence program, select the Xccelerate HUB on the GM Global Connect App Center or contact Program Headquarters at 1-800-368-1638.
– Thanks to Patti Marino
