The GM Technical Assistance Center (TAC) has established a TAC Action Center for U.S. dealerships to provide product feedback on the all-new 2025 Cadillac OPTIQ. (Fig. 13)
Fig. 13
TAC Action Centers are designed to gather early product feedback and provide support for the introduction of new GM models. Dealership service departments are asked to report all vehicle issues that require immediate attention, not just concerns that require technical assistance. The goal is to develop a quick resolution to any product concerns, such as fit and finish, performance, and operation, as well as to address customer expectations of the vehicle.
The TAC Action Center for the new OPTIQ has a direct connection to GM Engineering, Brand Quality and the assembly plant, which offer combined resources to address product concerns seen in the dealership.
Contacting the TAC Action Center
If any concerns are encountered with an OPTIQ model in your dealership, create a TAC case using the Dealer Case Management (DCM) system. For information about using the DCM system, select the App Resources button included in the DCM launch box on GlobalConnect.
Once a case has been submitted, your concern will be directed to an OPTIQ specialist who will record the concern and provide diagnostic direction as needed through the DCM system. After a case has been started, feel free to contact the TAC if any additional support is needed.
Service department personnel are encouraged to report all product concerns and provide GDS session logs and digital photos of a concern when possible. Photos are extremely important to show engineering where the concern is located. Refer to Bulletin #07-00-89-036 for tips on taking pictures.
In addition, it’s imperative to follow up on an Action Center case, even if it’s as simple as a “cannot duplicate” concern or waiting for parts. All case information is reviewed daily and used by GM to resolve launch issues on new models as quickly as possible.
– Thanks to Kristin Clancy
